What brand are London black cabs? It might sound simple enough, but in fact London's cabs have a whole range of different names that reflect their service. For example "Portsmouth" is the name of the ferry crossing from Dover to Dunkirk, and it means "perched on a rock". This then gives the "Portsmouth" brand a double meaning, as they are the hired cabs for the ferry crossing, and then later you hire them for crossing the Channel Tunnel. They are a major brand that has cabs all around the country, however, they are especially popular in London where the need for a cab can be so vital.
A company that specialises in providing taxi services is called a (TTC). In order for a London cabs company to call themselves a "Taxi Company" they have to licensed by the government to provide a public service. Taxis in London are monitored and governed by a licensing system, and must follow strict rules to ensure the highest standards of customer safety and service. A licensed London taxi driver has to carry the official license of the London Taxi Operation (LTO), which registers the company with the government's tax office.
So how do you know what taxi company you're getting when booking a taxi in London? To find out if a company is reliable and trustworthy, simply ask how many years they've been trading, and whether they are members of the TfL (taxi company) - this will tell you a lot about the company. If the taxi company has a good reputation, it will probably have a long list of happy customers that you can speak to. If you want a reliable and trustworthy service, it is worth paying slightly more for a taxi service - however, in return you can be sure that you'll always be able to contact your taxi driver at their earliest convenience.